COPYWRITING EXPERIENCE
SENIOR COPYWRITER
JRM CONSTRUCTION MANAGEMENT
July 2023 - Present
As a Senior Copywriter at JRM, a renowned firm in general contracting and construction management, I specialize in developing engaging, industry-specific content. I began as a Freelance Senior Copywriter in July of 2023, and began a full-time position in September of 2023. My expertise extends to creating persuasive copy for client proposals, architectural brochures, and detailed project case studies in the construction, real estate, and engineering sectors. Additionally, I have crafted dynamic internal and external communications, including high-profile press releases and digital newsletters for elite retail brands such as Skims, Hugo Boss, Gucci, and Louis Vuitton. My work, aimed at resonating with stakeholders in construction, infrastructure, and property development industries, plays a crucial role in enhancing JRM's visibility and appeal in the competitive contracting and building marketplace, while collaborating with the marketing team to deliver clear, impactful content.
SENIOR COPYWRITER
STOREBOUND LLC. (DASH)
April 2022 - September 2023
As a Senior Copywriter at Dash, I established a brand voice that was new, innovative, and exciting. Each day, I wrote and edited copy for instruction manuals, technical copy, packaging copy, web copy (IO/A+), product descriptions, press releases, social copy for the brand’s social media channels, as well as high-level copy for brand guides. Additionally, I worked closely with designers in utilizing product research to develop creative briefs with a clear marketing direction for each new product. Managing the copy team also included assigning projects to freelancers and editing their work for final approval. My largest success was developing their new cookware line constructed with 100% recycled aluminum cookware bodies—the Dash Dream Green Collection—a name and concept I developed myself along with the tagline: "Imagine a Better Future™." Other unique names I have created include: Airvolution™ Nylon Beaters and VacuPress™ Technology.
COPYWRITER
OMNICOM HEALTH GROUP (BIOLUMINA)
March 2020- April 2022
As an Oncology Copywriter at Biolumina, I worked with a collaborative team of writers, art directors, and account executives to produce copy educating non-small cell lung cancer patients about a treatment option under the brand name TAGRISSO® (osimertinib). I began my career in oncology by writing manuscripts, social posts, and blogs geared towards health care professionals; however, I quickly found my niche in writing copy for patients. In the first quarter of 2022, I led an initiative for Lung Cancer Awareness Month with a new headline- “live|longer”- that increased website traffic drastically. Additionally, I revamped copy for the TAGRISSO® patient website that re-launched at the end of 2022.
COPYWRITER
SOUTHERN TELECOM
August 2019- March 2020
As a Copywriter at Southern Telecom, I partnered with the senior copywriter to develop dynamic sales and brand campaigns; this included writing instruction manuals, packaging copy, and e-commerce copy for brands such as Hurley®, Brookstone®, Polaroid™, and Lomi™. Each week, I coordinated with the design and sales team to ensure existing copy assets were consistently increasing website traffic and product sales by implementing SEO tactics. The most successful project I led involved enhancing brand awareness and identity for the Hurley® 2020 Spring Collection. Through working with the head designer, I garnered a general theme for the brand and built an arsenal of vocabulary that increased the sales projection for 2020-2021.
JUNIOR COPYWRITER
SOUTHERN TELECOM
May 2019- August 2019
As a Junior Copywriter for Southern Telecom, I learned the ins and outs of writing copy for several nationally-recognized consumer product brands. I worked with the Content Manager, fellow Copywriters, and the Art Director to maintain an up-to-date list of priorities and deadlines. I also assisted in the creation of new brands and products. My effectiveness in creating a unique vernacular for the revamp of Brookstone® earned me the title of Copywriter.